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Tuesday, February 23, 2016

Feb 23, 2016 - Adweek Great Read: "Inside the Relentless Marketing Push Behind Every Oscar Winner"
Quoting from the Feb. 21 Adweek.com posting by Terry Stanley:

"In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very different kind of prize—were Leo and Brie and Saoirse and Sly. And Spielberg and Pitt. And Paramount and Fox and Disney."
 
Link to the full article
3:03 pm est          Comments

Wednesday, February 3, 2016

Feb 3, 2016 - Good Read From PRNews: "The 4 Cís of an Insightful PR Dashboard"
Quoting Mark Renfree in the PRNews online posting from February 1:

"But the PR dashboard should not be thought of as just another reporting document to be shuffled out during meetings. Instead, this valuable tool should be used as a crucial learning device that senior leaders want to see early and often so it can be used to inform business decisions."
 
Link to read the article at PRNewsonline.com
1:18 pm est          Comments


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