Feb 23, 2016 - Adweek Great Read: "Inside the Relentless Marketing Push Behind Every Oscar Winner"
Quoting from the Feb. 21 Adweek.com posting by Terry Stanley:
"In this eventful and entertaining
election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for
another high-profile and much-coveted albeit very different kind of prize—were Leo and Brie and Saoirse and Sly. And
Spielberg and Pitt. And Paramount and Fox and Disney." Link to the full article
Feb 3, 2016 - Good Read From PRNews: "The 4 Cís of an Insightful PR Dashboard"
Quoting Mark Renfree in the PRNews online posting from February 1:
"But the PR dashboard
should not be thought of as just another reporting document to be shuffled out during meetings. Instead, this valuable tool
should be used as a crucial learning device that senior leaders want to see early and often so it can be used to inform business
decisions." Link to read the article at PRNewsonline.com