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Thursday, March 31, 2016

Mar 31, 2016 - HubSpot Blog/Excellent Information: "When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]"
Quoting from HubSpot's March 25th posting:

"...an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content."

Link to the full HubSpot posting by Mike Donnelly
3:28 pm edt          Comments

Sunday, March 20, 2016

Mar 20, 2016 - USA Today: "Hospitals texting to calm nerves' [video]
Quoting from the March 8th USA Today posting: 

"Some hospitals are now using texts to communicate with patients and families before, during and after some surgeries to help alleviate anxiety."

Link to USAToday.com to view the video
3:21 pm edt          Comments

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