May 9, 2016 - LA Times: "YouTube now bigger than TV among advertisers' target audience" [18-49 Demo in US]
Quoting writer Stephen Battaglio's May 5th posting:
"YouTube CEO Susan Wojcicki kept it simple
Thursday in the digital video company’s annual pitch to advertisers.
'I’m happy to announce
that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told
a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.]
during prime time than the top 10 TV shows combined.'" Link to the full article on LATimes.com
May 6, 2016 - Fast Company: "Tips On Getting The Coveted Moms of Instagram To Love You, From A Brand That Did It"
Quoting from the May 5th Fast Company posting by Elizabeth Segran:
conducted research that found that 93% of mothers in the U.S. use Instagram at least once a week, and 68% use it daily, checking
it up to six times throughout the day. And given that one in four women over the age of 18 in the United States is a mom,
that is a very large demographic. Women also tend to control the purse strings at home. Researchers predict that two-thirds
of all consumer spending over the next decade will be driven by women." Link to the full 6 Minute Read/Technology posting at FastCompany.com