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Tuesday, June 7, 2016

Jun 7, 2016 - The Business Journals: "5 keys to crisis management communication"
Quoting from the May 27th posting by Raoul Davis:

"Crisis isn't a matter of if but of when, and when crisis strikes your company or organization, being a competent spokesperson is a critical component in effective crisis management."

For the full article, link to businessjournals.com now.
3:17 pm edt          Comments

Wednesday, June 1, 2016

Jun 1, 2016 - Content Marketing Institute: "3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan"
Quoting from yesterday's posting by Brian Kolb for the Content Marketing Institute:

"If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup."
Link to the Institute website to read the full article.
1:18 pm edt          Comments

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