Jun 1, 2016 - Content Marketing Institute: "3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan"
Quoting from yesterday's posting by Brian Kolb for the Content Marketing Institute:
"If you are
just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without
a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup." Link to the Institute website to read the full article.