Jan 28, 2015 - Absolutely PR Wraps Up Ten-Year Consulting Relationship with the Colorado BioScience Association
Absolutely Public Relations completed ten years of consulting the Colorado BioScience Association
(CBSA) last month, retiring from the contractual commitment. The announcement is made by Absolutely PR Principal/Founder Maggie
Chamberlin Holben, APR, who says, “I proactively ended this long, productive and valuable client relationship after
a decade in order to redefine how I deliver PR consulting services to clients going forward. Absolutely PR, founded in April
1999, remains open, and I will be taking on projects of a lesser scope than in the past to allow more personal time for travel
and relaxation with my family.” Absolutely PR also remains a CBSA member company.
Since April 2005 when CBSA began its proactive media relations program with Absolutely PR's assistance,
there have been 1,588 recorded print editorial media placements featuring Colorado Bioscience Association, which is the equivalent
of $1,037,078.72 if the same of space was purchased as advertising. This exposure totals 61,588,714 in circulation and is
in addition to those same articles also appearing in online versions of the various publications. Online exposure (reported
starting in 2009, totals 1,128,221,316). Geographic readership focus of the placement outlets (international, national/trade
and regional/local) to date breaks out accordingly: 2% have been international; 47% national/trade; and 51% regional/local
since we began monitoring.
Here is a sampling of placement highlights from
the past decade of CBSA’s PR program lead by Absolutely PR:
2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner. During the presentation Emcee Rob
Reuteman, business editor of the now shuttered Rocky Mountain News, shared these comments on behalf of CBSA: “Holben,
founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local
and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. Moreover,
she chairs the CBSA Communications Committee, serves on the CBSA Board of Directors, and helps to organize incoming press
delegations. She coordinates the industry’s media initiatives with CBSA partners, such as the Metro Denver Economic
Development Corporation. As a media consultant, Holben represents several of Colorado’s leading bioscience companies.
Due to Holben’s professionalism and effort, Colorado’s bioscience industry isn’t such a secret anymore.”
Jan 23, 2015 - Loved Reading: 'What to Do in Denver' In This New York Times Feature (posting includes video)
from the January 21 posting by Freda Moon:
"The signs of Denver’s economic high times as a pot boomtown
and bastion of progressive urban policies are everywhere. There is the B-cycle bike-share program, among the most affordable
and best-run systems in the country, and the newly renovated Union Station, which has taken a still-in-use 1881 train station
and made it the focal point of the thriving LoDo neighborhood. And there are the inconspicuous marijuana dispensaries that
dot nearly every neighborhood, and more stunning public spaces — from Washington Park to the Cherry Creek bike path
— than one city has a right to." Link to nytimes.com to read the full article and view the video
Jan 20, 2015 - Great Read: 'The Art of Social Media: Power Tips for Power Users'
Last week a Guy Kawasaki e-mail arrived offering a free Kindle copy of his (and Peg Fitzpatrick's) new
book, "The Art of Social Media: Power Tips for Power Users." I'd received review copies of his books in the past.
He said this was a thank you for my help in the past.
I partook and thoroughly enjoyed and appreciated
it. When PR people aren't PRing these days, quite often they're pondering and carrying out social media tactics. This book
feeds that beast. Link to read my Amazon review:
"This is the glove box manual for social media. The perfect guide to help we socializes work smarter. Thank you, Guy
and Peg, for your insight. I expect I'll be returning frequently for ideas and suggestions, like I turn to my favorite cook
books. Appreciate the review copy very much. @MaggieHolben " Link for more information at the Absolutely PR website
Jan 14, 2015 - Xconomy: Denver Ranks 4th in U.S. for STEM Workers - "a major indicator of economic growth and innovation"
from today's posting by Xconomy's Gregory T. Huang:
"If you’re looking at job markets in science, technology,
engineering, and math (STEM)—a major indicator of economic growth and innovation — the U.S. is a study in contrasts.
according to a survey by WalletHub,
a financial information site based in Washington, DC. The analysis looked at metrics such as job openings per capita for STEM
graduates, percentage of workers in STEM jobs, annual median wage and wage growth for those jobs, the projected number of
jobs needed in 2018, high-school rankings, and housing affordability." Link to the full posting and ranking list on Xconomy.com
Jan 8, 2015 - Denver PR Blog: 'Primavera Group Lands CBSA Account' -- Congratulations Primavera Group Principal Sarah Eder
and Senior Communications Strategist Sheliah Reynolds!
Quoting from today's posting:
"The Primavera Group has taken over
media relations and strategic public relations contract for the Colorado BioScience Association (CBSA) from Absolutely PR’s
Owner/Principal Maggie Holben, who is retiring as CBSA’s PR consultant after more than ten years of service to the organization."
“I’ve worked with Sarah over
the years and I’m simply thrilled to be able to pass CBSA’s PR baton to her and her team. I’m confident
Sarah’s business and PR acumen is exactly what CBSA needs to take our organization to the next level in its awareness
growth curve. While I’m retiring as CBSA’s PR consultant, I’m only semi-retiring from the PR business. I’ll
continue to keep my Absolutely PR consulting firm open in the future, but will be taking on projects of a lesser scope than
the CBSA contract to allow for more travel and time with my family,” Holben explains.
Jan 2, 2015 - Denver's Absolutely PR Takes a Look Back at 2014
Absolutely Public Relations celebrated its 15th year in business in 2014 and achieved key media placement
results for clients in both the traditional and social media spaces. This yearend review is shared by Absolutely PR Principal/Founder
Maggie Chamberlin Holben, APR, who says, "Absolutely PR assisted Colorado BioScience Association, Galichia Hospital Group/Kentuckiana
Medical Center, Fitzsimons Redevelopment Authority, Boettcher Foundation, Colorado BioScience Institute, Colorado Institute
for Drug, Device and Diagnostic Development and Cat Care Society in 2014.” Holben has been providing pro bono PR and
marketing communications counsel, plus board service, to Cat Care Society since 2011.
Concluding the year, Absolutely PR assisted Colorado
BioScience Association in announcing that Colorado-based Primavera Group will assume the media relations and strategic public
relations contract for the Colorado BioScience Association (CBSA) beginning January 5, 2015.
CBSA President and CEO April Giles said: "We’re thrilled to welcome Sarah Eder
and her associates at the Primavera Group to our CBSA team. They will be taking over from Absolutely PR’s Owner/Principal
Maggie Holben who is retiring as CBSA's PR Consultant after more than ten years of service to the organization as a board
member, contract PR resource and volunteer.”
served two three-year terms on the CBSA Board of Directors and retires as an ex officio member of the board. In 2006, Absolutely
PR was named CBSA Partner of the Year during the annual Awards Dinner (http://www.prweb.com/releases/2006/09/prweb431691.htm). Absolutely PR will continue as a member company of the CBSA in 2015, and Holben will continue to serve on the CBSA Communications
Committee, providing for a smooth transition to the Primavera Group.
“I’ve worked with Sarah over the years and I’m simply thrilled to be able to pass CBSA’s PR
baton to her and her team. I’m confident Sarah’s business and PR acumen is exactly what CBSA needs to take our
organization to the next level in its awareness growth curve. While I’m retiring as CBSA’s PR consultant, I’m
only semi-retiring from the PR business. I’ll continue to keep my Absolutely PR consulting firm open in the future,
but will be taking on projects of a lesser scope than the CBSA contract to allow for more travel and time with my family,”
Dec 29, 2014 - Coverage: 'CBSA Names Primavera Group as PR rep following retirement of Absolutely PR's Maggie Holben' as CBSA's
PR resource for past ten years
Quoting from today's posting:
"The Primavera Group will assume media
relations and strategic public relations for the Colorado BioScience Association (CBSA) following the departure of Absolutely
Public Relations in that role due to the retirement of Maggie Holben, Absolutely PR’s owner...
thrilled to welcome Sarah and her associates at the Primavera Group to our CBSA team,' said April Giles, CBSA president and
...Holben said she is only “semi-retiring” from the PR business and will
keep Absolutely PR open but will take on fewer projects to allow for more time for family and travel."
Kevin Smith, president and CEO of the Colorado Institute for Drug, Device and Diagnostic Development,
poses at his office Aug. 29, 2011, near the Anschutz Medical Campus in Aurora. (Heather L. Smith/Aurora Sentinel)