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Monday, May 9, 2016

May 9, 2016 - LA Times: "YouTube now bigger than TV among advertisers' target audience" [18-49 Demo in US]
Quoting writer Stephen Battaglio's May 5th posting:

"YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers.

'I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined.'"
Link to the full article on LATimes.com
12:34 pm edt          Comments

Friday, May 6, 2016

May 6, 2016 - Fast Company: "Tips On Getting The Coveted Moms of Instagram To Love You, From A Brand That Did It"
Quoting from the May 5th Fast Company posting by Elizabeth Segran:

"Instagram recently conducted research that found that 93% of mothers in the U.S. use Instagram at least once a week, and 68% use it daily, checking it up to six times throughout the day. And given that one in four women over the age of 18 in the United States is a mom, that is a very large demographic. Women also tend to control the purse strings at home. Researchers predict that two-thirds of all consumer spending over the next decade will be driven by women."
Link to the full 6 Minute Read/Technology posting at FastCompany.com
2:59 pm edt          Comments

Tuesday, April 5, 2016

Apr 5, 2016 - Fast Company: "Three Ways Google Predicts Your Smartphone Will Change The Future Of Work"





Quoting from yesterday's posting on Fast Company by Google's Rich Rao:

"When people imagine machine learning, they tend to think about talking cars or humanoid robots—the stuff of sci-fi fantasy, or else dystopian fiction. But machine learning is neither, and it's already changing what computers can do. In the near future anyway, it's going to transform the way we work—starting with that smartphone in your pocket."

Link to read the full posting (Five Minute Read/The Future of Work)

2:30 pm edt          Comments

Thursday, March 31, 2016

Mar 31, 2016 - HubSpot Blog/Excellent Information: "When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]"
Quoting from HubSpot's March 25th posting:

"...an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content."

Link to the full HubSpot posting by Mike Donnelly
3:28 pm edt          Comments

Sunday, March 20, 2016

Mar 20, 2016 - USA Today: "Hospitals texting to calm nerves' [video]
Quoting from the March 8th USA Today posting: 

"Some hospitals are now using texts to communicate with patients and families before, during and after some surgeries to help alleviate anxiety."

Link to USAToday.com to view the video
3:21 pm edt          Comments

Tuesday, February 23, 2016

Feb 23, 2016 - Adweek Great Read: "Inside the Relentless Marketing Push Behind Every Oscar Winner"
Quoting from the Feb. 21 Adweek.com posting by Terry Stanley:

"In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very different kind of prize—were Leo and Brie and Saoirse and Sly. And Spielberg and Pitt. And Paramount and Fox and Disney."
Link to the full article
3:03 pm est          Comments

Wednesday, February 3, 2016

Feb 3, 2016 - Good Read From PRNews: "The 4 Cís of an Insightful PR Dashboard"
Quoting Mark Renfree in the PRNews online posting from February 1:

"But the PR dashboard should not be thought of as just another reporting document to be shuffled out during meetings. Instead, this valuable tool should be used as a crucial learning device that senior leaders want to see early and often so it can be used to inform business decisions."
Link to read the article at PRNewsonline.com
1:18 pm est          Comments

Friday, January 22, 2016

Jan 22, 2016 - Observer: '5 Big Changes Coming to Social Media in 2016'
Quoting the January 20th Observer.com opinion piece by Ryan Holmes:

"Expect to see new technologies fundamentally change how we interact with social media, opening up new options like shopping and enabling us to share ever-more vivid, real-time experiences. But new functionality and the widening universe of social options also threaten to leave some users in the dust."

Link to Observer.com read the full article.
3:00 pm est          Comments

Monday, January 11, 2016

Jan 11, 2016 - Social Savvy from Digiday: "How Tiffany found its Twitter voice"
Quoting Digiday's Jan. 7th posting:

"According to a December Engagement Labs ranking, Tiffany’s Twitter game has made it the top luxury brand on the platform. The study, which used Engagement Labs’ eValue social metrics system to compare competitors, found that Tiffany’s Twitter sees high engagement from followers, and the account is the most responsive, replying to customers’ questions and complaints. The ranking also cited Tiffany’s #WillYou hashtag, used in reference to its engagement rings, as representative of the brand’s most engaging tweets."

Link to Digiday.com
1:49 pm est          Comments

Friday, January 8, 2016

Jan 8, 2016 - Pew Research Features Denver Data: 'Around half of newspaper readers rely only on print edition'
Quoting the January 6th overview, which includes Denver statistics:

"Data from Pew Research Center and other sources show that around half of newspaper readers consume newspapers only in their printed form. In our study of the local news environments in three markedly different U.S. metropolitan areas, nearly or about half of readers of the local daily paper in Denver (46%), Macon, Ga. (48%), and Sioux City, Iowa (53%) did not access the paper online."

Further, the data shows that print readers are "news enthusiasts," and are also more likely to watch television news broadcasts.
Link to PewResearch.org
11:31 am est          Comments

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