Expansion Announcement

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An "Expansion" is a credible "News Hook," appropriate for release to the media. Read more:

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Galichia Hospital Group Takes Over Management of Kentuckiana Medical Center

CLARKSVILLE, Ind.Dec. 3, 2013 -- Galichia Hospital Group (GHG), a national healthcare development firm, has taken over management of the Kentuckiana Medical Center (KMC). The announcement is made by GHG's Chairman & CEO Joseph P. Galichia, M.D., F.A.C.C., who says: "Our group's first order of business is the launch of a new state-of-the-art Emergency Department at the medical center, followed by an increase in patient rooms from 34 to 46, of which 12 will include telemetry-monitoring."

Link to the PR Newswire

Here's another example of an expansion news release: 

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Bell Aquaculture Breaks Ground on $5 Million Expansion at Nation's Largest Yellow Perch Fish Farm in Indiana

 
REDKEY, Ind.June 3, 2011 -- Bell Aquaculture, a pioneer in sustainable fish farming operations, broke ground today on a $5 million expansion at its production facility in Albany, IN -- the nation's largest yellow perch (Perca flavenscens) fish farm.  The announcement is made by Norman McCowan, president of Bell Aquaculture, who says, "Our team has been working diligently to bring this expansion to fruition and are thrilled the financing finally came together to help fuel Bell Aquaculture's continued growth."

Link to the PR Newswire                                                                          Video overview of Bell Aquaculture:

Here's another example of an expansion news release: 

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Baxa Ltd, Subsidiary of Denver-based Baxa Corporation, Announces Direct Sales and Marketing Operations in Switzerland
 
Bracknell, UK, May 21, 2007 – Baxa Ltd, subsidiary of Denver-based Baxa Corporation, announces its move to a direct sales and marketing presence in Switzerland beginning May 21. Baxa products were previously sold primarily through an exclusive distributor, with customer and technical support provided by Baxa Ltd from their European Headquarters in Bracknell, Berkshire. 
“Following implementation of direct sales in other European countries, we are building on the successes of our Distributor partner in Switzerland to continue to improve our service and our products through a greater understanding of customer needs,” says Terry Aston, Managing Director, Baxa Ltd. 
The move to a direct sales model promotes the company’s strategy of fostering close customer relationships and strengthens Baxa Ltd’s presence in these countries.  Baxa currently has a direct sales operation in the United Kingdom, with area management in Austria, Denmark, Finland, France, Germany and the Benelux territories. Baxa also supports distribution partners in 18 other countries in Europe, the Middle East and Africa. 
 
 

Here's another example of an expansion news release 

that garnered circulation exposure of 1,426,350 and ad value equivalent of $16,327.26:

 

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Please note:  Bank of America and Countrywide have announced merger -- click here for more information.

Countrywide Brings Innovative Banking Model to Denver

THOUSAND OAKS, CA (Sept. 19, 2004) – Countrywide Bank, a division of Treasury Bank, N.A., today announced its continued national expansion with the opening of its first financial centers in the state of Colorado. The new centers, located in Lakewood and Littleton are the latest representation of the Bank’s proven economic model, which leverages existing home loan infrastructure to establish financial centers that offer sought after high-rate deposit products. “We have created a cost-effective delivery channel to offer consumers what they value most – consistently high rates on savings and deposit products and personalized customer service,” said James S. Furash, Countrywide Bank president. “Now Denver area residents don’t have to hunt around for the best rates, they can take comfort in knowing that Countrywide Bank will consistently offer the top rates in the country.”
Ranked among the top one percent of all banks in the nation*, Countrywide Bank’s distinctive business model, which leverages parent company Countrywide Financial Corporation’s existing infrastructure, has proven successful. The unique low-overhead strategy of providing expertly staffed financial centers instead of large, costly, traditional bank branches helps pass the savings on to consumers in the form of higher rate CDs and other savings products.

Link to the PR Newswire

This Denver localization campaign resulted in eight placements in the following publications: Denver Post (weekday), Highlands Ranch Herald, Lakewood Sentinel, Sunday Denver Post, ColoradoBiz Magazine, Rocky Mountain News, Denver Business Journal Online "Latest News," and LA Business Journal Online "Latest News."

Circulation reach: 1,426,350
Ad Value Equivalent: $16,327.26

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