An "Expansion" is a credible "News Hook,"
appropriate for release to the media. Read more:
Galichia Hospital Group Takes Over
Management of Kentuckiana Medical Center
Ind., Dec. 3, 2013 -- Galichia Hospital Group (GHG), a national healthcare development firm,
has taken over management of the Kentuckiana Medical Center (KMC). The announcement is made by GHG's Chairman & CEO Joseph P. Galichia,
M.D., F.A.C.C., who says: "Our group's first order of business is the launch of a new state-of-the-art Emergency Department
at the medical center, followed by an increase in patient rooms from 34 to 46, of which 12 will include telemetry-monitoring."
Here's another example of an expansion news release:
Bell Aquaculture Breaks Ground on $5 Million Expansion at Nation's Largest Yellow Perch Fish Farm in Indiana
REDKEY, Ind., June 3, 2011 -- Bell Aquaculture, a pioneer in sustainable fish farming
operations, broke ground today on a $5 million expansion at its production facility in Albany, IN -- the nation's largest yellow perch (Perca
flavenscens) fish farm. The announcement is made by Norman McCowan,
president of Bell Aquaculture, who says, "Our team has been working diligently to bring this expansion to fruition and
are thrilled the financing finally came together to help fuel Bell Aquaculture's continued growth."
Here's another example of an expansion
Baxa Ltd, Subsidiary of Denver-based Baxa Corporation,
Announces Direct Sales and Marketing Operations in Switzerland
Bracknell, UK, May 21, 2007 – Baxa Ltd, subsidiary of Denver-based Baxa Corporation, announces
its move to a direct sales and marketing presence in Switzerland beginning May 21. Baxa products were previously sold primarily
through an exclusive distributor, with customer and technical support provided by Baxa Ltd from their European Headquarters
in Bracknell, Berkshire.
“Following implementation of direct sales
in other European countries, we are building on the successes of our Distributor partner in Switzerland to continue to improve
our service and our products through a greater understanding of customer needs,” says Terry Aston, Managing Director,
The move to a direct sales model promotes the company’s strategy of fostering close customer relationships
and strengthens Baxa Ltd’s presence in these countries. Baxa currently has a direct sales operation in the United
Kingdom, with area management in Austria, Denmark, Finland, France, Germany and the Benelux territories. Baxa also supports
distribution partners in 18 other countries in Europe, the Middle East and Africa.
Brings Innovative Banking Model to Denver
THOUSAND OAKS, CA (Sept. 19, 2004) – Countrywide Bank,
a division of Treasury Bank, N.A., today announced its continued national expansion with the opening of its first financial
centers in the state of Colorado. The new centers, located in Lakewood and Littleton are the latest representation of the
Bank’s proven economic model, which leverages existing home loan infrastructure to establish financial centers that
offer sought after high-rate deposit products. “We have created a cost-effective delivery channel to offer consumers
what they value most – consistently high rates on savings and deposit products and personalized customer service,”
said James S. Furash, Countrywide Bank president. “Now Denver area residents don’t have to hunt around for the
best rates, they can take comfort in knowing that Countrywide Bank will consistently offer the top rates in the country.” Ranked among the top one percent of all banks in the nation*, Countrywide Bank’s distinctive business model, which
leverages parent company Countrywide Financial Corporation’s existing infrastructure, has proven successful. The unique
low-overhead strategy of providing expertly staffed financial centers instead of large, costly, traditional bank branches
helps pass the savings on to consumers in the form of higher rate CDs and other savings products.
This Denver localization campaign resulted in eight placements in the following publications:
Denver Post (weekday), Highlands Ranch Herald, Lakewood Sentinel, Sunday Denver Post, ColoradoBiz Magazine, Rocky Mountain
News, Denver Business Journal Online "Latest News," and LA Business Journal Online "Latest News."
Circulation reach: 1,426,350 Ad Value Equivalent: $16,327.26