Attracting Media Attention Putting your story into an interesting and newsworthy format is the proven way to attract editorial coverage. If you have a "news hook," an Absolutely PR Awareness Package is a fit for you. Here are links to examples of "media attractive" topics:
New company, division, product or service Expansion Acquisition, Name change or relocation Key employee - New President/CEO Example  Merger/acquisition or strategic partnership/alliance announcement   Award or special recognition Successful Government Relations Efforts Participation in a Major Trade Show, Conference, Expo
New technology or breakthrough application Performance or company milestone New contract announcement Health advisory or safety alert Survey Findings Controversy Safety Initiative New Board Leadership and Appointments New Awards Program
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