New Venture

Brand Experience

A "New Venture," such as a new Company, Organization, Product, Service or Publication, are credible "News Hooks," appropriate for release to the media. Examples:


Colorado BioScience Association Releases Annual Bioscience Colorado Magazine at BIO International Convention in San Diego

Denver, CO, June 23, 2014 --The Colorado BioScience Association (CBSA) is releasing its annual edition of Bioscience Colorado, this week, at the BIO International Convention in San Diego, CA. The announcement is made by CBSA President & CEO April Giles, who says, “In this issue we are looking at the intersection of people and data, and how it benefits human health. Big Data is now playing a critical role within the bioscience industry—from the personal devices on our wrists monitoring our bodies, to electronic medical records housing our health histories—data is valuable.”  Bioscience Colorado is a key resource for companies, investors and economic developers, and has become the go-to source for the industry. With a total audience of over 8,000, including online impressions, this publication is one of the industry’s greatest voices—locally, nationally and internationally. 

Link to the Business Wire release 

Here's another example of a new product/service/publication news release:



The Colorado BioScience Association Launches Its Colorado BioScience Institute to Support Much Needed Educational & Workforce Programs for the State's Bioscience Industry

Denver, CO, January 07, 2013 -- Colorado BioScience Association (CBSA) is officially launching the Colorado BioScience Institute (The Institute) today. The announcement is made by April Giles, CBSA President & CEO, who says, “The Institute is a 501(c)3 non-profit that our Association is establishing to provide educational and workforce programs for teachers, students, bioscience professionals and the broader community." The Institute will create a framework to train the very best young scientists and business entrepreneurs, as well as assist companies with the recruitment, retention and attraction of these future bioscience employees and leaders.  “We are very proud to bring The Institute to Colorado — we've spent a year accessing the community’s needs and developing the framework of the Institute. As the Education Chair of the CBSA's Board of Directors, I look forward to developing The Institute into a renowned and integral piece of the bioscience ecosystem in the state and adding value to our growing industry,” Mark Spiecker, CEO of Sharklet Technologies and Board Member for both CBSA and The Institute, explains. The Institute was introduced to the CBSA membership and community supporters at its Annual Awards Dinner held last month by Spiecker. 

Link to the Business Wire Release 

The Institute's Launch video overview:


Here's another example of a new product/service/publication news release:


Bell Aquaculture Launches Fish Rich™ 2-2-2 Organic & Fish Rich+ 6-3-3 Fertilizers at 2012 National Hardware Show

Redkey, IN - May 01, 2012 - Bell Aquaculture, the nation's largest yellow perch (Perca flavescens) farm and pioneer in sustainable fish farming operations, is formally launching its new OMRI Listed 'Fish Rich Organic 2-2-2 Fertilizer' and 'Fish Rich+ 6-3-3 Fertilizer' products at the 2012 National Hardware Show in Las Vegas, May 1-3, Booth #8951 in the Central Hall's Lawn & Garden/Outdoor Living Pavilion for new exhibitors. The announcement is made by Norman McCowan, president of Bell Aquaculture, who says, "Fish have been used as soil fertilizer since the Native Americans first began farming our nearby land centuries ago. Our natural plant fertilizers, marketed as the Fish Rich brand, are made from the remains of the Bell Perch processed at our aquaculture facility in Indiana." Fish Rich 2-2-2 (Organic) - Fish Rich is OMRI Listed and is allowed for use in organic crop production under the USDA National Organic Program rules. It is completely garden and human safe.

Link to the PRWeb Newswire

Fish Rich Organic Fertilizer video overview: 

Here's another example of a new product/service/publication news release:


Colorado Gov. Bill Ritter & Industry Leaders Announce Formation of the Colorado Cleantech Industry Association

Denver, CO, July 25, 2009 -- Thursday, during launch festivities at the Governor's Mansion, Colorado Governor Bill Ritter announced formation of the Colorado Cleantech Industry Association (CCIA). The announcement was made together with Christine Shapard, founding Executive Director of the CCIA who said "The CCIA is the only industry-led, industry-focused cleantech group in the state created to solidify Colorado's position as the nation's cleantech leader, new energy economy driver and technology innovator and we are one of only four cleantech business associations in the country."

"Over the past few years, Colorado has become a national leader in the New Energy Economy, and one key reason is the thriving community of 300 cleantech companies and 20,000 employees based here," Gov. Ritter said. "Even in this difficult economy, cleantech remains a vital part of our forward-looking economic-development strategy. The Colorado Cleantech Industry Association will help harness the power and the potential of this important economic sector as we lead Colorado forward and establish this state as the cleantech capital of the world."

Here's ColoradoBiz video of the launch, coordinated by Absolutely PR:

Here's another example of a new product/service/publication news release:


Indiana-Based Bell Aquaculture Announces Company Launch, Featuring the Nation's Largest Yellow Perch Farm


Albany, IN, March 10, 2008 -- Bell Aquaculture has begun operation of the nation's largest yellow perch farm. The announcement is made by Michael Miller, President & COO, who says the company's first aquaculture farm is located in Albany, Indiana, northeast of Indianapolis about 10 miles outside of Muncie. The Albany facility currently has the production capacity of less than 100,000 pounds of fish per year and ultimately will exceed 9 million pounds per year. In late December, the Associated Press reported the first certificate of occupancy was issued by Delaware County for Bell Aquaculture's initial buildings in Albany. 

According to Miller, the company will employ 70 in Albany at full build-out of the new facilities. Bell Aquaculture's Bell Perch™ product is expected to be available for restaurant purchase spring 2009 and consumer purchase in the future. 

Yellow perch is one of the most popular of all North American pan fish. It has a mild, sweet flavor with firm white flesh and low fat levels, making it a favorite in residential and commercial kitchens alike. In years past, yellow perch was the fish typically served at Friday night fish fries in the Great Lakes region.




Here's another example of a new product/service news release:  


COSMETIC ACUPUNCTURE - A New Option To Plastic Surgery And Injections

(Denver, CO - August 19, 2004) - Martha Lucas, Ph.D., L.Ac., a practitioner of Traditional Chinese Medicine who specializes in Cosmetic Acupuncture, has launched an educational campaign about the new cosmetic acupuncture techniques now available to consumers throughout the nation. According to Dr. Lucas, Cosmetic Acupuncture is a holistic and healthy alternative to plastic surgery, Botox® Cosmetic injections, chemical peels, and other procedures that people are using in their efforts to look younger.

"While some of the aforementioned procedures can be dangerous and have serious side effects, none of them actually improve one's health. This fact makes Cosmetic Acupuncture the perfect alternative - you look and feel younger because your health improves," Dr. Lucas explains. "As fine wrinkles disappear and deeper ones can 'level' out, your basic facial 'personality' remains (except that you're happier and more vibrant). You retain the character in your face since the structure of your face isn't changed with Cosmetic Acupuncture."

Acupuncturists may tell you that they do "facial acupuncture" but Lucas advises consumers to check out the acupuncturist's specific training in cosmetic or facial acupuncture as there are several protocols or systems out there. The procedure that Dr. Lucas uses is called Mei Zen (translated as "beautiful person").

Traditional Chinese Medicine (TCM), of which Cosmetic Acupuncture is a part, is a complete system of medicine that treats the patient as a whole and looks for the cause of symptoms or diseases in the overall context of a person's life. TCM includes Acupuncture, Herbal Medicine, QiGong Medical Massage, and nutritional advice along with some other therapies. Dr. Lucas prefers to use the word traditional rather than alternative when she refers to the therapies she uses because they are part of a tradition that is more than 5000 years old. "In that respect," she says, "modern Western medicine is the alternative, not TCM or Acupuncture, since modern medicine has a much shorter history." Lucas argues however that each system has its own particular genius and that TCM never attempts to invade the areas where western medicine can provide a better solution than TCM.

A Clinical Instructor at the University of Colorado School of Medicine, Lucas received her Ph.D. in Research Psychology from the University of Louisville, Louisville, Kentucky, and her degree in TCM from the Colorado School of Traditional Chinese Medicine in Denver. Besides her direct training in TCM school, she has advanced training in QiGong and pulse-taking diagnostics. Lucas works at The Colorado Center of Traditional Medicine located in the Capitol Hill area of downtown Denver and she also makes house, nursing home, and hospital calls. She can be reached at 303-333-6886 or by email at to schedule an appointment. Additional information is available at hthese websites: and 

BOTOX® Cosmetic is a registered trademark of Allergan, Inc.


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